Why Apple Earbuds always Come in White Color

 

Design and brand identity is extremely important to Apple.

Apple AirPods 2 (COPY VERSION) - Millennial Stores | Flutterwave Store


Apple has been making earbuds for two decades, but they’ve only ever offered them in one color: white.

So why is Apple willing to make colorful iPhones and iMacs, but not colorful earbuds? Well that’s what I’ll explain right now. Design and brand identity is extremely important to Apple. They want their products to look unique and be easily identifiable in public. That’s part of the reason why Apple’s notebooks used to feature illuminated logos. But when it came to the iPod in 2001 they ran into a unique problem. Since it was a small mobile device that would be hidden in people’s pockets, instead of being prominently displayed like computers. So how would Apple incorporate a strong brand identity with the iPod if it would hardly ever been seen in public?


Apple continued to include white headphones

Well, they focused on part of the product that would be visible: it’s headphones. But earbuds were too small to feature something like an Apple logo, so they focused on any headphones most defining feature: their color. At the time, virtually every pair of headphones included with CD players and Walkmans were black.

So to stand out, Apple went the other direction. Making their headphones pure white, which matched the iPod. Apple even highlighted this design choice with their iconic silhouette ad campaign that featured the white headphones perhaps even more than the iPod itself. The product went on to become the best-selling music player in the word, and it’s white headphones became synonymous with the brand. But in 2004, Apple had another decision to make, when they began offering the iPod in different colors.

 

Some customers expected them to create colorful headphones to match. But instead, Apple continued to include white headphones that made their music player instantly recognizable. And this approach continues today. Despite the iPod touch being offered in a variety of colors, they all include white EarPods. Despite two generations of AirPods, plus an additional AirPods Pro model, Apple continues to offer those in just one color: white.


But with the release of AirPods Max and the iMac,there’s reason to believe Apple is finally changing their tune. Their first over-ear headphone called AirPods Max is available in five colors, and the iMac is available in seven. But what’s even more important is the approach Apple took to the iMac’s accessories. For the first time ever, they included color-matched cables. An approach that could be carried through to the next EarPods model, and to Apple’s entire AirPods line. So after two decades of waiting, we may finally get colorful earbuds from Apple in the near future.



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